Decoding the It Factor: Through Performance Psychology


This anthology of true stories of hard-earned success features seven individuals, revealing how these otherwise ordinary people with very different backstories have created and manifested the behaviors that cause others to assess them as having the “It Factor.” This book is intended to educate and inspire you to unleash your personal “It Factor.”

No Soldier Left Behind: The Life and Times of Brigadier General John G. Kulhavi, United States Army, Ret.


Gen. Kulhavi entered the military after he earned his second lieutenant bars through the Center Michigan University Reserve Officers' Training Program (ROTC). While serving as a helicopter pilot in Vietnam, he flew over three-hundred combat missions. Throughout his military career, he earned two Distinguished Flying Cross Awards, a Purple Heart, a Legion of Merit award, twenty-two Air Medals, a Bronze Star, and sixteen other awards. John also earned his Master Aviator Wings. The capstone of his military career was earning the rank of brigadier general.

The Mindset of a Dyslexic Entrepreneur: The Scott Holman Story


Part memoir, part treatise on enlightened entrepreneurship, and all about overcoming some of life’s seemingly insurmountable challenges, "The Mindset of a Dyslexic Entrepreneur" reveals a remarkable personal route to success through Scott L. Holman’s fascinating life story.

Under the Gun

Under the Gun

"Under the Gun" is a country/Americana album of storytelling songs, some of which are meant to touch hearts and move minds of military veterans and those who support their contribution to America’s freedom. All proceeds generated by the sale of this album go to support the Honor Flight organizations. Honor Flights are non-profit organizations that transport U.S. military vets to see memorials of the respective war they fought at no cost to the vets. Featuring Charlie McCoy on the harmonica.

Help Them Find a Soft Place to Fall

Help Them Find a Soft Place to Fall

A true labor of love that features hit songs by several beloved country and Americana storytelling songwriters. All proceeds from the album benefit the Mustard Seed Shelter, a unique nonprofit organization in Saginaw, Michigan, that provides a welcoming home and critical services to women and children experiencing homelessness.

Dr. Don Steele

Owner and Founder of Performance Learning, Psychologist, Coach, Professor, Author, and Recording Artist

Lawrence L. Allen

Staff Writer & Editor

Dr. Robert Markle

Professional Staff: Chiropractor, Professional Entrepreneurship in the Health Field

Denise Mills

Professional Staff: Primary Contributor to the Achieving Balanced Well-Being (ABW) Online Self-Paced Curriculum