Dr. Don Steele
Owner and Founder of Performance Learning, Psychologist, Coach, Professor, Author, and Recording Artist



Founder & President, Performance Learning, Inc.

Accomplished psychologist, keynote speaker, and executive coach with over 36 years of experience in high-performance coaching, neuroscience-based coaching, and leadership development. As the founder of Performance Learning, Inc., I specialize in cognitive psychology, neuroscience applications in coaching, and cultivating high-performance cultures. My expertise spans education, athletics, corporate leadership, and organizational culture-building, working with elite professionals, Fortune 500 companies, and academic institutions worldwide. 

Core Competencies

  • High-Performance Coaching & Leadership Development

  • Neuroscience & Cognitive Psychology in Coaching

  • Strategic Planning & Organizational Culture Building

  • Keynote Speaking & Executive Consulting

  • Public Speaking & Team Motivation

  • Education Leadership & Superintendent-Level Strategy



Education

Ph.D. in Philosophy – The Ohio State University (GPA: 4.2)
Master of Arts & Bachelor of Science in Psychology – Central Michigan University



Professional Experience

Performance Learning, Inc. (Founder & President | 1987-Present)

  • Lead a consulting firm specializing in high-performance psychology and leadership development for elite professionals across industries.

  • Collaborated with Microsoft, Boeing, Ford, Chrysler, Merrill Lynch, and top academic institutions to drive organizational success.

  • Designed evidence-based coaching frameworks incorporating neuroscience, cognitive psychology, and behavioral science.

  • Coached executives, professional athletes, and high-performers to optimize mindset, resilience, and strategic decision-making.

Superintendent & Education Leadership

  • Served as a school district superintendent, leading system-wide educational transformation, strategic planning, and staff development.

  • Designed and implemented neuroscience-based coaching programs for educators to enhance student learning outcomes.

  • Advocated for growth mindset training and high-performance culture-building in academic settings.

Optimal Performance Coaching (Cognitive Psychology & Neuroscience Coach)

  • Coached college and professional athletes on mental resilience, peak performance, and cognitive mastery.

  • Developed training programs integrating sports psychology, neuroscience, and leadership principles to enhance athletic success.

Corporate Coaching & Consulting

Microsoft, Ford, Boeing, Chrysler, Merrill Lynch (Coaching the Coaches & Culture Building)

  • Designed and facilitated executive coaching programs focusing on leadership development, strategic planning, and corporate culture transformation.

  • Provided neuroscience-based coaching methodologies to optimize workplace productivity and innovation.

Saginaw County Sheriff's Department (Coaching & Organizational Development)

  • Developed leadership training and management-labor relations programs to enhance team cohesion and organizational performance.

Adjunct Professor, Saginaw Valley State University

  • Teach psychology and leadership courses, integrating cognitive psychology and neuroscience into business education.



Keynote Speaking Engagements & Recognitions

  • Keynote Speaker for Saginaw Promise and multiple educational and corporate leadership conferences.

  • Honored with Proclamations from the State of Toledo House & Senate.

  • Presented with the Key to the City by the Toledo Mayor.

  • Michigan Educator of the Year recipient.



Philanthropy & Leadership

  • Suicide Resource and Response Network: Advocate for mental health initiatives, stress management, and youth empowerment programs.

  • Charitable Music Contributions: Recorded albums benefiting veterans, homeless shelters, and educational scholarships, collaborating with Tammy Wynette, Willie Nelson, and Charlie McCoy.



Conclusion

With a proven track record in high-performance coaching, neuroscience-driven leadership development, and keynote speaking, I am dedicated to helping individuals and organizations achieve transformational growth. Whether working with executives, athletes, educators, or corporate leaders, my mission is to instill the mindset, strategies, and cultural frameworks necessary for sustained excellence.